several major FMCG retailers across Europe and the US and is continuously scaling up. In massive split testing across five different retailers, the system has delivered 15.8% revenue uplift and 36.4% increase in profits among loyalty club members. The company is backed by high-profile investors Target Partners and Shortcut Ventures with 8-figure investments.

The vision of SO1 is a world of Segment of One marketing that is relevant and impactful. Although its heritage is in FMCG retail, the technology can be applied to almost any industry with frequent and trackable consumption.