online purchases can generally be done only when already owning the local skipass card. Besides the skipass, booking online a full holiday on the snow is complex because of the lack and fragmentation of the offer. Snowit aims at becoming the reference point for winter-related services in multiple ski areas across Europe, allowing users to easily organize their holidays on the snow by booking online all the services they need from accommodation to ski lessons. Moreover, the Snowitcard, that allows to purchase online the ski pass for all ski resorts in the circuit and to go directly at the lift, is a powerful instrument of promotion and loyalty. Snowit booking engine allows also user to compare the total cost of holiday for multiple destination and to recommend the best destination depending on user profile and needs.