69
Growth Score
pts
Heat Score
7 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Sniff is a mobile service that gives users an electronic map showing the location of their friends.
About the Company
Sniff is a mobile service that gives users an electronic map showing the location of their friends. The Social Network Integrated Friend Finder (Sniff) can be accessed by Facebook, cell phone, or the web and is already popular in Scandinavia. The company is run by Useful Networks, which is owned by Liberty Media.
Users must opt-in to be
electronically tracked by the service, and are charged a "per-sniff" fee (50p in the UK) that is billed through the user's cellular carrier. The location results for mobile customers are then returned by SMS text message. Sniff is presumed to be the first Facebook application to apply premium charges to customers' mobile bills.
