changing the landscape of online shopping in Africa. While the Western culture is based on the written words, African culture is more expressed visually and orally. In an African country such as Nigeria, where the total adult literacy rate is 51%, an alternative avenue that recognizes the visual-nature of African culture is necessary to improve African shoppers’ experience. As its first product, SNAPRA is the Nigeria’s first eCommerce app empowering shoppers with a new and magical experience using visual search.

The company was created to ease online shopping and bring more Africans onto eCommerce platforms in the existing ecosystem that has not adequately allow less-educated and uneducated customers to easily shop online. SNAPRA removes the barriers for millions of Africans to shop what they see around them regardless of their literacy level while leveraging existing eCommerce platforms to give the online shopper the best of prices, quality products and commissions, at the same time.

Since SNAPRA was launched on April 15th 2018, the company has witnessed a geometric growth in its users and online community attesting to the need for its service in this underserved market.