90
Growth Score
pts
Heat Score
Company Performance Metrics
Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
See more interactive data and historical milestones on desktop for the best experience
4279029
Smel is an e-commerce brand that sells vegan, cruelty-free, long-lasting fragrances for men and unisex customers.
About the Company
Smel is an e-commerce fragrance brand operated by SMELBAD LTD that offers perfumes, aftershaves, colognes, and unisex scents through a direct-to-consumer online store. The company focuses on high-concentration formulations designed for long-lasting wear, typically described as performing for many hours after application. Its catalog includes
fragrances inspired by well-known designer scents, offered in individual bottles, bundles, and sample formats. Products are stated to be vegan, cruelty-free, and skin-safe, and are produced in the UK under defined quality standards. Smel serves consumers seeking accessible alternatives to designer fragrances and sells primarily via its website to customers in multiple countries.
