Company Performance Metrics
- Nasser Hout: CEO & MD
- Hassen Houssein: Quality Assurance ManagerPast Role: TRECCERT, Regional Commercial Director, UAE and KSA
SMCE is a regional organization focused on promoting a culture of service excellence across both public and private sector institutions. The organization works to enhance operational performance, customer experience, and institutional efficiency by supporting organizations in adopting modern service management and digital transformation practices.
SMCE’s business model centers on knowledge transfer, professional training, advisory services, and strategic partnerships with leading local and international authorities. Through these collaborations, the organization helps accelerate the adoption of global best practices in technology management, digital transformation, IT service management, and organizational excellence.
The organization provides services such as professional certification programs, workshops, consulting, capability development, and specialized training initiatives aimed at building local expertise. Its areas of focus commonly include digital government transformation, customer service excellence, IT governance, cybersecurity awareness, enterprise service management, and emerging technologies.
SMCE primarily serves government agencies, enterprises, educational institutions, and professionals seeking to improve service delivery standards and operational maturity. By acting as a bridge between international expertise and regional market needs, SMCE supports workforce development and helps organizations strengthen competitiveness in an increasingly digital economy.