based on comprehensive, comparable, and unified deterministic data of media consumption. During the execution phase of the advertising campaign, we monitor the performance and effectiveness of each medium, providing data that reflects each medium's contribution to business objectives. Smartme Analytics' measurement solution is characterized by starting from a single source that captures the complete consumer journey, from multimedia impact to the effect on different phases of the funnel, whether they are branding or performance. In this way, for the first time, a unified and global view is obtained, covering both online and offline media thanks to a complete proprietary technology including digital tracking, ACR, geolocation and tagging. All of this is achieved through passive, non-intrusive measurement that is also respectful of user privacy as it not depends on third party cookies.