Company Performance Metrics
Erez Yerushalmi: CEO, FounderPast Role: Castling, Co-Founder & president
Yacov Cohen: COO, Co-Founder
Sling empowers the underserved micro-merchant sector, enabling them to unlock mobile finance to grow their business.
More than 200m micro-businesses (flea market vendors, sole traders, etc) around the world are underserved by the entire financial chain: Unbanked. Un-Credited. Un-Technological.
Sling is democratizing technology, enabling
micro-businesses (tier 6, estimated at $80b USD) to finally adopt advanced payment methods, unlock analytics and leverage loyalty channels that have been nonexistent until now.
No hardware. Instant onboarding. Zero friction between micro-merchant and consumer
Merchants onboard the service in mere minutes and start accepting payments in a frictionless process. Merchants are geared with payment-enabled tangibles, named 'Slings'; payment bracelet, labels and tag.
Sling's unique non-hardware tangible elements serve as both roving POS (at 0 cost) as well as an 'access key' to a variety of unique FinTech capacities called Pebbles



