2 Acquisitions
Total Equity Funding
$23.02M in 6 Rounds from 13 Investors
London, England
SkimLinks is a simplified affiliate marketing tool for publishers to convert existing links into affiliate marketing links.
Internet, Marketing, Advertising

Company Details


Skimlinks is a London-based company started in 2006. Their key products are SkimLinks, a simplified affiliate marketing tool for publishers, and SkimWords, a product that turns product references into monetizable shopping links. SkimLinks converts existing links into affiliate marketing links, and SkimWords recognizes unambiguous product references in editorial and user-generated content, and turns these into unobtrusive shopping links that can earn the publisher money.

Skimlinks initially launched with social decision-making tool SkimIt.com, and then the white-labelled version of this service Skim-in-a-box. They developed an innovative business model and technology for monetising user-generated content using affiliate marketing.

In 2008, Skimlinks commercialised this technology and launched it as SkimLinks. It helps blogs, forums, and content sites the ability to earn revenue from affiliate marketing with no technical or admin effort. Skimlinks turns links on content sites into their affiliate marketing link equivalents on-the-fly, so publishers can focus on creating quality content rather than creating and maintaining affiliate links.

Integrated with more than 20,000 merchants, Skimlinks processes 300 million clicks a month on over 1.5 million sites around the web. Skimlinks technology helps publishers like Time Inc, Gawker Media, Condé Nast, Hearst and The Huffington Post earn revenue and gain insights from their commerce-related content.

Skimlinks has won numerous awards for their innovative technology. In 2009, Skimlinks won Best New Entrant, Best Use of Technology in Affiliate Marketing and Innovative Affiliate of the Year at the A4U Awards. In 2010, Skimlinks was named a Smarta 100 winner, won the Linkshare Golden Link Awards Technology Genius prize, and were named number 24 in the Startups.co.uk Top 100.

Skimlinks was named as one of the UK's Future Fifty (http://www.futurefifty.com/) for 2013 and Alicia Navarro won the Entrepreneur of the Year title at the 2014 everywoman in Technology Awards.

In July 2011, Skimlinks acquired US competitor Atma Links and in August 2013 the company acquired InvisibleHand, the pioneer and leader in product matching services, retail data and real-time e-commerce pricing intelligence.

Funding Rounds (7) - $25.29M

DateAmount / RoundValuationLead InvestorInvestors
Feb, 2015$16M / Series C5
Mar, 2014£1.5M / Debt Financing1
Apr, 2013undisclosed amount / Venture4
Nov, 2011$4.5M / Series B2
Dec, 2009$1.5M / Series A3
Feb, 2009$1.02M / Seed4
Jan, 2008undisclosed amount / Seed1

Acquisitions (2)

Aug 9, 2013Unknown
Jul 7, 2011Unknown

Current Team (8)


Board Members and Advisors (4)


Products (6)

  • Good.ly is a URL shortening service that earns commissions through product links for charity.
  • Skimbit.com was added to CrunchBase in 2008
  • SkimLinks was launched in 2008
  • Skimlinks Editor is a revolutionary tool that empowers editors to create and monetize commerce-related content easily and seamlessly.
  • Skim.That is a commercial version of Good.ly - a free tool for Skimlinks users that allows them to create shortened personalised product
  • SkimWords was added to CrunchBase in 2010

Competitors (1)

  • VigLink is a platform for monetizing content-driven commerce for publishers, bloggers, forums, social networks and apps.

Offices/Locations (2)

  • Headquarters

    Floor 2

    52 Bevenden Street

    London, England N1 6BL

    United Kingdom

  • San Francisco Office

    235 Pine Street

    Suite 1050

    San Francisco, California 94104

    United States

Past Team (13)


Past Event Appearances (1)

Images (1)


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