Company Performance Metrics
Six Minutes Casting is a bespoke casting company that focuses on real people and real stories for film and video projects. The company provides tailored casting services for advertising campaigns, charity films, and documentary projects, working closely with agencies, brands, and production companies. It sources contributors and talent from diverse
and often underrepresented communities, using research and documentary skills to uncover authentic lived experiences. Six Minutes Casting handles end-to-end casting, from interpreting briefs to identifying, approaching, and preparing non-professional performers and contributors. Its work is used in commercial spots, social impact campaigns, broadcast documentaries, and digital content that require genuine narratives.