applications. It continuously reviews the analytics data and tracks the impact of the installed apps and makes further recommendations. It enables the business to identify and implement new features that better support business goals such as ""buy now"" buttons and social media sharing buttons; create a mobile version of a site without technical knowledge and code changes ; and personalize site content by engaging site visitors with a custom experience based on geographic location, behavior, and device information.

SiteApps was launched in 2011 and its operations are based in California, United States and São Paulo, Brazil. It is a wholly owned subsidiary of Predicta, a Brazilian online marketing services provider.