Company Performance Metrics
Cindy Engstrom: CEO & FounderPast Role: Wildseed, VP Marketing & SmartSkins- Brad Bargen: Chief Product Officer
Sircle Advertising is made up of an energetic group of smart people bold enough to launch a new advertising model for the Internet. Display advertising disappoints at 1% success rates. Search can be great with its 5% success rates but you have to already know what you are looking for. Demand creation is constantly evolving and in need of a new
technology platform to provide better results.
Sircle Advertising is renovating online advertising with a new model that drives product discovery for consumers and highly targeted, metric-driven results for the brands trying to seed consumer curiosity. Consumers and brands meet together on existing web properties where Sircle Advertising acts as a broker to match the best fit for customer acquisition. We are like an online dating service for brands. In our trials, 25% of an audience engages with this new model and over 50% convert to a retail customer. A Sircle Ad allows brands to connect with consumers by providing a product sample, gift card or coupon. Sircle Advertising earns its revenue when it makes a successful brand – consumer introduction.
Headquartered in Kirkland, Washington, Sircle Advertising is fueling a new era where every brand gets to understand precisely how much they spend to acquire the customer that they want, and continually measure the fitness of that relationship.