Company Performance Metrics
SIMRAN JEWELLS is a jewelry retailer that focuses on sales through mail order and internet channels alongside a physical retail presence. The company specializes in traditional Desi, Indian, and Pakistani jewelry designed for a broad customer base. Its offering includes multi-colored chooriyan and ribbed bangles for ethnic wear, statement choker
designs, and complete bridal jewelry sets. The business serves customers seeking both everyday jewelry and accessories for weddings and formal occasions. It presents its catalog through an online store and social commerce platforms, enabling customers to browse detailed product images and place orders remotely. The company supports customized orders in addition to ready-made designs, allowing buyers to align pieces with personal preferences and specific events. Its collections target brides, wedding attendees, and South Asian fashion enthusiasts looking for traditional aesthetics with contemporary styling.
