Company Performance Metrics
- Guy Bar Sade: Co-Founder & CEO
- Nadav Amami: Co-Founder & CTO
Virtual currency-based games are extremely difficult to manage profitably, and inaccurate monitoring can be devastating. Back in 2017 when we founded Simpool, game developers and publishers wishing to balance their Game Economy needed big media budgets, tons of users and continuous experimentation. They also needed to hire game economists to do
the analysis, and even then, there was no really accurate way to know what was really happening. We believed the market needed a different approach. Building on our AI and machine learning expertise, we developed an “off-the-shelf” solution capable of predicting user behavior, conducting real-world simulations, and providing real-time monitoring of the game economy. Today, as hard core and mid-core games move towards micro transaction strategies, Simpool provides a smart and scalable solution to manage game economy over multiple games. But, Simpool’s vision goes beyond gaming. In the near-future, we will enable all kinds of companies to leverage AI to discover their next step and up their business performances..
