Company Performance Metrics
SimplicityDX (SDX) builds the verified social proof infrastructure layer for agentic commerce - the capability that sits between what brands know about their products and what AI engines tell consumers about them. AI commerce agents — ChatGPT Shopping, Google AI Mode, Perplexity, Gemini - now answer product questions directly. They have already
read the product pages, the reviews, and the creator content. They have formed a view. The problem is that almost everything they can find is brand-owned copy, AI-generated product descriptions, or unverified creator content with nothing structured behind it. The agent wants to recommend confidently. It can't. So it hedges.
That hedge is costing brands billions.
SDX's core product, Agentic Social Proof (ASP), solves this with a proprietary AI pipeline that ingests creator video content, extracts and classifies product claims using the Universal Claim Extraction Framework, links each claim to timestamped video evidence, and verifies it through a five-layer independent creator verification system producing machine-readable confidence tiers. The verified output is distributed via three channels: Creator Verification Pages (crawlable, indexed proof documents), Google Merchant Center supplementary feed injection, and MCP endpoints accessible to any connected AI agent at inference time.
The result is a complete, machine-readable trust chain — structured social proof injected into the AI commerce layer, validated through crawlable proof pages, and independently verified - that AI engines can reason over confidently and cite specifically. GEO and AEO get brands found. ASP gets brands believed. SDX was built by a founding team that previously created a real-time machine learning platform used by 4,000+ brands, acquired by SAP at 8.3x. Post-acquisition, the team spent six years building SAP's next-generation commerce platform from scratch. That depth of commerce architecture, combined with AI expertise and creator ecosystem knowledge, is the cross-domain foundation no competitor in the creator marketing or GEO/AEO space has been able to replicate.
Learn more at www.SimplicityDX.com or connect with us on LinkedIn.