field location, operation time, hang time, result, and weather conditions, and offers dashboards for coaches to review athlete data. Simple Kicking also creates advanced metrics and ratings, including measures like points above expected, moneyzone percentage, proximity to the middle, crunch time kicks, and projected net, to evaluate specialists. The platform is used across junior high, high school, college, and professional football and supports recruiting workflows that allow college programs to review charts and video of specialists. Simple Kicking additionally publishes rankings, content, and podcasts focused on special teams performance and coaching.