Company Performance Metrics
Silverback Labs provides digital strategy and analytics services for ecommerce and consumer brands. The company focuses on data engineering, web analytics, and conversion rate optimisation, including auditing and configuring Google Analytics 4 and Google Tag Manager. Silverback Labs designs and implements server-side tracking architectures to
address browser and cookie limitations and support marketing attribution. It also builds dashboards and business intelligence tools for reporting and performance analysis. Additional services include digital strategy development, tracking implementations aligned to marketing KPIs, and UX-focused web design and branding for online stores and creatives. Silverback Labs serves businesses seeking to improve data quality, marketing efficiency, and on-site conversion performance.
