world of sport, education, clinical practice and sports retail. Their customers are among the most successful organisations in the world, including numerous national academies and institutes of sport, ICC cricket nations, and many of the world's leading Rugby Unions. On a function and performance basis, Siliconcoach can be utilised by sports retailers and manufacturers with confidence. Their portfolio of retail clients include Nike, Mizuno, Asics, and New Balance. Siliconcoach also developed the software for bicycle manufacturer Specialized's renowned Body Geometry bike-fitting system. Their technology has been adopted within classrooms, giving teachers the ability to visually convey the principles of movement, biomechanics and functional anatomy. Siliconcoach has proven to be a dynamic learning tool that ultimately leads to a greater understanding for teacher and student, coach and athlete, clinician and patient. Siliconcoach has a committed team of programmers, biomechanists, physical educators and marketing executives who all share a desire to provide simple-to-use products that make a difference.