Company Performance Metrics
ShyftUp is a user acquisition agency that amplifies your userbase with an ROI-Driven approach.
ShyftUp offers two main services to grow your userbase: Paid user acquisition and App Store Optimization (ASO)
- App Store Optimization (ASO) -
KEYWORD RESEARCH
Our access to advanced set of tools allows us to perform diligent keyword search. We
identify every relevant, high-volume and long tail keyword that your app needs to be ranking for. We then determine the strategy and put together a plan that details what actions need to be taken to get you to the top.
COMPETITIVE ANALYSIS
Understanding your competitors to the core is the key to defeating them. We assemble a thorough analysis on your competitors that outlines how your competitors get more visibility on the app stores than your app and why. We develop an action plan to get you ahead of them all.
INTERNAL ANALYSIS
App store algorithms factor in your app’s internal retention metrics as much as the external ones. We take a deep dive into your app’s retention data and put together a plan to improve your metrics that have a direct impact on your app’s visibility on the app stores.
METADATA OPTIMIZATIONS & A/B TESTING
Improving your store listing’s visit-to-download conversion rate is the ticket to improving your rankings and maximizing your users. And, the only way to perfect it goes through vigorous A/B testing of your icon, title, screenshots and descriptions. There is no such thing as over-optimizing your store listing.
LOCALIZATION & GLOBAL EXPANSION
Localizing your app’s store listing properly for different markets is a guaranteed way to increase your installs. Our team has the capability to fully localize your app store listing to penetrate into any market in the World. From translations to localized creatives, we can get it done.
RATINGS & REVIEWS IMPROVEMENTS
Maintaining a steady flow of 5-star ratings and reviews is a major factor for app store ranking algorithms. We have proven, 100% white-hat methods to get your ratings and reviews above and beyond 4.5 stars. We give your app the recognition and reputation it deserves.
- Paid User Acquisition -
We take your paid marketing budget and turn it into real users and revenue.
CAMPAIGN PLANNING & EXECUTION
Through diligent analysis of your metrics, we get a good understanding of your existing userbase and identify opportunities. We put together a growth plan that details geos, sources, cost and ROI expectations. We do all the legwork and align everything from creatives and tracking to traffic sources and targeting and get things off the ground.
ROI OPTIMIZATION & SCALE
We are experts at scaling your growth exponentially while maximizing your ROI. Our team of experts constantly keep optimizing your campaigns via A/B testing different creatives, traffic sources and target audiences. Our goal is to get you the highest number of users and keep your ROI positive.
TRACKING & ANALYTICS SETUP
Our power comes from our meticulousness with tracking and data. We make sure to set up proper tracking so we track every single user we acquire throughout its lifetime. We are partnered with the best tracking solution providers on the market and can administer the integration process on your behalf.
CREATIVE DESIGN
We have the inhouse talent for any of your creative needs from banner ads to landing pages. We see our creative team as a well-oiled machine that produces high quality creatives, extraordinarily fast. You have the option to rely completely on us for creatives or you may choose to provide your own.
LOCALIZATION & GLOBAL EXPANSION
We strongly believe in the power of localization. Our team takes your product and gets it to penetrate any market of opportunity. From translations to localized creatives, we can get it done. We are partnered with international ad networks from all over the World and can grow your users in 150+ geos. We don’t know of any boundaries when it comes to user acquisition.
REPORTING
Complete transparency and frequent feedback is what we strive for. You will be receiving reports and insights on the performance of your campaigns on a daily basis. Our reporting system is fully customizable towards your business goals. You get to decide the frequency and granularity of our reporting.