Company Performance Metrics
SHWDWN is an end-to-end platform for running live events — combining ticketing, streaming, and payouts in one product. The company operates two brands on shared infrastructure: SHWDWN (combat sports: boxing, MMA, kickboxing) and SHWUP (general events: parties, concerts, club nights, festivals).
Built for promoters underserved by platforms like
Eventbrite, Skiddle, and Fatsoma, SHWDWN provides tools tailored to combat sports — including fight cards with bout invites, fighter portals with ticket attribution and automated payouts, PPV streaming via Cloudflare, and promoter dashboards for managing staff, revenue splits, and payouts via Stripe Connect.
The platform serves three sides: fans (discover, buy tickets, watch PPV), promoters (create events, manage fight cards, run shows, get paid), and fighters (accept bouts, sell attributed tickets, earn commission, receive payouts).
A core differentiator is SHWDWN’s fighter-led distribution loop — each fighter receives a unique sales link, turning them into a direct acquisition channel while automating commission payouts.
SHWDWN is live with paying promoters in the UK, including Fightzumi League in London. Founded by Paul (distribution, former fighter) and Josh (engineering, built the platform end-to-end).
