Company Performance Metrics
Shred Cycle Inc. is a company that makes sustainability easy and accessible to action sports enthusiasts and manufacturers by upcycling polyurethane waste, from skateboarding wheels and manufacturing waste, back into useful outdoor products. We collect, upcycle, and recycle old skateboarding and roller skate wheels and use this material as filler
for products in the outdoor and action sports industry. Skaters can use our paid website service to send in their used skate wheels, and we ensure that good wheels go back to the community through our nonprofit partnership with Bridge-to-Skate. Unusable wheels and post-manufacturing wheel waste go through our upcycling or recycling process where they are either sold to be upcycled into creative uses or are shredded down to create materials for new products. We engage our 50k+ active user base and community on social media through content focused on sustainability and action sports, and we source ideas for new products and affiliate partnerships. Our goal is to make sustainability easy and accessible and ultimately have a lasting impact by closing the loop on polyurethane waste!