Company Performance Metrics
Shomoul develops and manages large-scale real estate projects that combine retail, entertainment, hospitality, and commercial spaces. The company focuses on master-planned destinations such as The Avenues developments, which integrate shopping malls with dining, leisure, and tourism offerings. Shomoul structures projects as long-term investments,
working with regional partners to design, finance, and operate complex mixed-use assets. Its portfolio emphasizes contemporary urban design, extensive indoor and outdoor public areas, and integrated parking and infrastructure. Shomoul targets projects that support economic diversification by attracting visitors, tourism spending, and new tenant businesses. The company’s activities span project development, asset management, tenant mix planning, and coordination with contractors, designers, and operators across the project life cycle.
