Company Performance Metrics
- Mazen Khanafer: Managing Director & FounderPast Role: Ernst & Young, Senior Financial Analyst
Shift is one of the fastest-growing value-added distribution companies in the Middle East, focused on consumer electronics, lifestyle products, wearable technology, mobile accessories, and smart retail solutions. Founded in 2008 and headquartered in Dubai, the company partners with global technology brands to deliver distribution, logistics,
merchandising, marketing, and retail support services across the UAE and surrounding markets. Shift serves wholesalers, retailers, corporate resellers, and e-commerce platforms while emphasizing innovation, customer experience, and premium product availability. The company has built a strong regional reputation through its extensive brand portfolio, operational expertise, and commitment to service excellence.