75
75
Growth Score
-9 pts
Heat Score
-2 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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SheaMoisture is a personal care company that focuses on shampoo, conditioner, and body wash.
Nyema Tubman: Founder- Alexis Wilson: Digital Strategy
About the Company
SheaMoisture is a personal care company which focuses on shampoo, conditioner, and body wash. The company was founded in Harlem in 1991 by Liberians Nyema Tubman and Richelieu Dennis (and his mother Mary Dennis), both of whom were part of the Liberian Diaspora to the United States. The company was inspired by Dennis' Sierra Leonean
grandmother, Sofi Tucker, who sold shea butter at a village market in Bonthe, Sierra Leone in 1912.
In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey.
In 2015, the company generated controversy for featuring a white baby. This is because their customers, mainly black women, felt that the company was betraying them as their loyal fan base.
