1 Acquisition
Total Equity Funding
$28M in 6 Rounds from 10 Investors
San Francisco, CA
Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.
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Advertising, Software, Brand Marketing

Company Details


Sharethrough is the largest & most sophisticated platform for in-feed, native monetization. Built for the new paradigm of modern content marketing, Sharethrough is a mobile-first, content-driven platform for advertisers to engage users with quality content, integrated natively to each site it lives on + for publishers to monetize with premium ads while maintaining a high quality user experience.

The first building block of Sharethrough started at Stanford where Dan Greenberg and Rob Fan were teaching assistants in the first-ever "Facebook class". One of their core observations during this time was that the best performing monetization strategy for the applications they built was genuinely interesting sponsored content that was presented in a non-interruptive format. This learning led to the founding of Sharethrough and the company’s role in evangelizing the native advertising movement.

With the mission of modernizing online advertising, Sharethrough has grown into one of the fastest growing technology companies with over 125 employees. We have built one of the world’s most sophisticated monetization software platforms, predicated on helping digital media as whole move beyond the pervasive model of interruptive, low value online advertising.

Funding Rounds (7) - $38M

DateAmount / RoundValuationLead InvestorInvestors
Sep, 2014$10M / Series D5
Jan, 2014$7M / Series C5
Jan, 2014$10M / Debt Financing0
Oct, 2012$5M / Series B2
Oct, 2010$5M / Series A2
Aug, 2008$1M / Seed4
Apr, 2007undisclosed amount / Seed1

Acquisitions (1)

Sep 18, 2014Unknown

Current Team (12)


Board Members and Advisors (4)


Products (3)

  • Native ads have the ability to bring value back to impressions, a word that has lost its meaning.
  • STX is a real-time, auction-based platform for brand marketers to distribute brand content via in-feed, native ads across the web.
  • SFP is a full-stack platform that enables content publishers to manage in-feed, native monetization.

Competitors (5)

  • 4INFO’s patented big data mobile technology has tied 300 million mobile devices to 100+ million U.S. households.
  • AdsNative is a content ad server that allows publishers to better monetize websites and apps through native ads.
  • Europe's leading Native Advertising Platform & Network
  • ayboll enables publishers, bloggers and brands to get more value from their online content without covering it in unseemly banners.
  • Storytelling platform for brands.

Offices/Locations (4)

  • Chicago, USA Office

    70 W. Hubbard Street

    Suite 302

    Chicago, IL 60654


  • Headquarters

    394 Pacific Avenue

    5th Floor

    San Francisco, CA 94111


  • New York, USA Office

    180 Varick Street

    Suite 1322

    New York, NY 10014


  • London, UK Office

    Petersham House

    57a Hatton Garden

    London, England EC1N 8JG

    United Kingdom

Past Team (14)


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