Lifecycle Platform™ enables users to design multiple apps once, deploy them on multiple devices and evolve them throughout their lives. Customers are AlJazeera, Springer, Elsevier, Rabobank, RTL, Liberty Global and more.

The core M2Active platform is positioned as a native runtime platform with open standards for HTML5,and other languages, the platform uses the Lua scripting language and consists of and on Eclipse based IDE the development tool runs on Windows, UNIX or Linux and gives access to the M2Active SDK with native runtimes and API for mobile app development. The entire app lifecycle management, from design to development, to back end integration, and application maintenance and debugging is facilitated by the platform.

Service2Media supplies complementary developers training, business process consulting, testing, app store submission etc.

Furthermore there is seamless integration with solution partners and technology partners (LBI, SAP, Capgemini, ATOS, Hinttech).

The M2Active App Lifecycle platform helps both web and native developers to develop cross platform apps for IOS, Android, BB, Symbian, WP7 and J2ME.