Company Performance Metrics
Sert Holding A.Ş. is a privately held Turkish conglomerate headquartered in Ankara, Turkey. Founded in 1988 by Mehmet Sert, a native of Beyşehir, Konya, the holding company was established to consolidate the Sert family's diverse business interests under a single corporate structure.
Over its history, Sert Holding has operated across
multiple sectors including insurance (through Şeker Sigorta, later sold to Liberty Mutual Group), LPG distribution and cylinder manufacturing, underground coal mining, tourism, and industrial manufacturing.
Today, the group's active interests include Total Turizm İşletmeleri A.Ş., which owns the five-star Majesty Club Tuana holiday resort in Fethiye, Antalya, and Abana Motorsan Sanayi, an electric motor manufacturer based in Kastamonu. The Sert family also holds a 25% associate stake in Yüksel Holding A.Ş., one of Turkey's leading construction and industrial conglomerates.
The group is currently led by Yurdal Sert (Chairman) and Kaan Sert (CEO & Vice Chairman), representing the second and third generations of the founding family respectively.
An international arm, Sert Group (Sert Yatırım Holding S.A.), operates from Maslak, Istanbul, with activities in FMCG, energy, construction, and private equity, with a focus on Turkmenistan and global markets.
