Company Performance Metrics
Serna Social provides consulting and training focused on building safe, effective social media programs for organizations. The company helps clients design and review social media strategies, including global, platform-specific, and paid advertising plans tied to measurable goals and ROI. It offers social media governance, security and risk
assessments, audits, channel cleanup, and support in developing policies, SOPs, and governance models. Serna Social also assists with analytics, measurement frameworks, and selection and setup of social media management, listening, and related tools. In addition, it delivers a range of trainings and webinars for teams, executives, and general employees on social media usage, content, listening, and cybersecurity. These services are aimed at companies, nonprofits, and regulated industries that use social media in their operations.
