As a short background: new parents' need for baby care 'instructions' is common and growing, which was also the experience of the company founders when they first became parents. There’s many different baby monitors and there’s many different apps and services, but they’re alone-standing and they don’t offer any data-based feedback, which is key in new parents learning their child’s unique routines and patterns. Every child is different, which is also true if it’s twins, as the founders later on found out for themselves.

Upcoming: We plan to enhance our solution by implementing unique AI and predictive baby data analyses that would provide users with development-specific tailor-made information and purchasing opportunities for products/toys that may help support the process.