Contextual Analytics generates users’ behavioral insights and engagement analytics. Sense Services is a collection of contextual features that is packed into the Sense Personal Assistant standalone app, which runs as a system service in the operating system. Developers can interact with the background service through the client library and API, and the service carries out the actions on behalf of them.

Sensiya was founded by Yossi Marouani and Noam Fine in 2014 and is headquartered in Tel Aviv, Israel.