world. Targeting underdeveloped communities around the world, SemSem will support an organization each season dedicated to gender equality, literacy, health, legal awareness, and education among women and children.

The SemSem line reflects the life experiences of its founder and creative director, Abeer Al Otaiba. Holding a degree in civil engineering, Abeer is focused on attention to detail, quality, and functionality. From her childhood in France, she brings a sense of refined elegance to her designs. Her Mediterranean upbringing and time spent in the Emirates is evident in SemSem’s resort-ready pieces. As a nod to her hometown of Alexandria, SemSem weaves two widely recognized Egyptian symbols – a triangle and a lotus flower – into its branding and clothing designs.