developing and implementing measurement plans, configuring analytics platforms, and building reporting dashboards to help clients understand how customers find and interact with their websites. SEMpathfinder also manages paid search campaigns, primarily on Google Ads and as an add-on on Microsoft Advertising, covering keyword research, campaign setup, optimization, and ongoing management. The agency primarily serves locally owned small and medium-sized businesses across sectors such as healthcare, home services, and automotive. Engagements typically include consultation, scoped project work, and optional ongoing management and reporting.