Company Performance Metrics
- Josh Guttman: Co-Founder and CEOPast Role: Altrio, Chief Revenue Officer
- Oswaldo Alvarez: Co- Founder and CTOPast Role: Scotiabank, Head of Engineering, Digital Capabilities
SELLIT9 lets online shoppers trade in used items for instant store credit at checkout — with zero inventory burden for the merchant.
SELLIT9 is the leading trade-in platform built for e-commerce merchants. It integrates directly into online stores (Shopify, Magento, WooCommerce, Wix, Custom, etc.) enabling customers to trade in used items for
instant store credit redeemable at checkout, so consumers can apply trade-in value toward their next purchase.
Unlike traditional buyback programs, SELLIT9 is fully merchant-side: merchants never touch, collect, or resell traded items (unless they want to). SELLIT9 manages the entire trade-in logistics end-to-end, reimbursing merchants directly while handling item assessment, customer communication, and fulfillment. The result is a zero-hassle revenue channel that boosts conversion rates, increases average order value, drives repeat purchases, and builds customer loyalty.
Why merchants choose SELLIT9: -Seamless integration: installs directly into stores via the respective app store or a few lines of code; customers see trade-in options and can increase purchasing power while they shop -Zero inventory burden: merchants never handle traded goods (unless they want them); SELLIT9 manages all logistics -Instant credits for checkout: customers receive store credit immediately to use in that session (via discount code, gift card, coupon code, etc.), increasing purchasing intent -Configurable category support: electronics, cameras, lenses, scooters, and expanding across consumer goods categories — configurable by merchant -Sustainability edge: appeals to eco-conscious shoppers by keeping products in the circular economy- -Proven merchant results: trusted by brands across Canada with 5/5 stars across all merchant reviews to date
Best described as "Affirm for trade-ins," SELLIT9 introduces trade-in credit as a new form of purchasing currency, the same way BNPL transformed payments.
Founded in Toronto, Ontario, Canada. Backed by Northside Ventures, Drive Capital, and MaRS IAF (Pre-Seed).