Company Performance Metrics
Andreass Guggenbühl: Founder, CEO
Modern with classic influences, outspoken and with an eye for detail, Selfnation has the vision to combine elegant designs with a perfect fit.
The combination of fashion-design and modern engineering makes up the core of Selfnation. There is more to Selfnation that just the design and production of jeans. Passion runs through the creation and
finishing of the jeans. Passion needs time and space to grow, just like a pair of Selfnation Jeans: The longer you wear them, the more your personality and way of life will rub off onto them, making you at one with your garment. You give the jeans the breath of life and they become a constant companion. Tailor-made jeans should always; sit perfectly, be unique and express your individual style.
Selfnation embodies all of this. With design spirit from Berlin and the way of life of the Zürich founders, Selfnation instills in you a feeling of life that underlines your urban lifestyle.
