74
Growth Score
pts
Heat Score
15 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Segmento is an automated online marketing platform for business growth.
Kirill Safonov: Co-Founder and CTOPast Role: JetBrains, Software Developer- Anna Nagornova: CFO
About the Company
Segmento is a major Russian programmatic platform, which employs machine learning technology to target digital advertising. The company was founded by three partners in 2011: Eugene Legkiy, Roman Nester and Kirill Safonov. After the sale of the controlling stake to Sberbank in 2015, all the founders remained at the company to develop its business
and technology. Segmento uses depersonalised data about 84 million clients of Sberbank and their online behaviour data in order to deliver advertising in real time through all types of devices. The company’s solutions enable big business to interact with potential clients through any channel and measurably improve sales.
