Company Performance Metrics
Back in 2011, Seevibes started with the vision that television is not dead. TV was still the number one media, and more importantly, TV was number one on social media. Despite these facts, nobody was monetizing the Social TV audience.
In 2012, the company built a strong credibility around its social TV data, offering analytics dashboard to
monetize the social TV audience and to optimize cross-media planning.
In 2013, Seevibes developed its business with the major TV networks and media agencies, but being the leading provider of social TV ratings in Canada was not enough. The company decided to go further and expanded its geo-footprint with the acquisition of TvTweet, one of the first Twitter TV ratings provider in Europe.
In 2014, Seevibes seized the opportunity to develop its targeting capacity and launched a unique brand affinity technology to enrich the social media profiling to help media planners to target their sweet spot. Following its success in Canada and France, Seevibes extended its data footprint in the UK, Belgium, Germany and the US to built the largest social TV graph. Based on billion of data points analyzed and enriched by Seevibes exclusive technology, we aggregate all the knowledge about TV viewers’ engagement on social media in order to build smarter marketing solutions.
Today, Seevibes has become the leading provider of smart data targeting for efficient social media advertising. Our mission is to help the top brands and media agencies target the most engaged profiles and build tailored audiences to improve Twitter Ads campaign performance — increase reach and lower cost of acquisition.
