Company Performance Metrics
Phil Roccapriore: Chief Engineer
Barbara Schreibman: VP Legal & Business Affairs
Secure Couture began conceptually in 2011 with a simple realization: people in general, and women in particular, never manage to make emergency calls in the moments preceding violent or sexually violent crimes, with the reason being that, in spite of all the advances in mobile telephony, no one ever has their phone in their hands when they need it
most.
For Secure Couture’s co-founders, brothers Alexander and Daniel Gladstone, the pain of this realization was personal; their own mother, as well as an aunt, two ex-girlfriends, and the sister of a family friend had all admitted to being violently assaulted on at least one occasion, with nearly irrevocable damage having been done to family and personal relationships as a result. In addition, several friends described the terror they experienced at the hands of stalkers, both at home and when travelling abroad.
Further research into the rising prevalence of sexual violence against women on college campuses and the confounding inaction against it gave the brothers their calling: to create affordable and effective means to enhance the personal expression, empowerment, and safety of all those who are at risk.
In 2011, work began on the first patents that would become part of Secure Couture’s unique IP. Throughout this period, the company iteratively developed new methods of embedding ever-smaller electronics into a variety of jewelry housing shapes. Today, those same methods are being employed in the creation and integration of embedded technology for the world’s leading fashion houses. During 2015, the fashion industry will deliver the first jewelry “Powered by Secure Couture(tm)”, and with their help, jewelry and fashion will be forever transformed into a vehicle to enhance the capabilities, the safety, and the lives of the wearer.