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Secret Logo
Secret Growth Score
88
CB Rank
240687
Heat Score
68
Secret is a company that specialises in women's deodorant and antiperspirant products that provide superior wetness and odour protection.
Founded
obfuscation
Private Grand Rapids, Minnesota, United States11-50 secret.com
Beauty
Cosmetics
Manufacturing
Personal Care and Hygiene
Wellness
Overview

Secret
Growth Score
88
Heat Score
68

Growth Score88
1 pts
in past quarter
Heat Score 68
-3 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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+3 more milestones
See more interactive data and historical milestones on desktop for the best experience

About Secret

CB Rank
240687
Secret is a company that specialises in women's deodorant and antiperspirant products that provide superior wetness and odour protection.
Founded
obfuscation
Private Grand Rapids, Minnesota, United States11-50 secret.com
Beauty
Cosmetics
Manufacturing
Personal Care and Hygiene
Wellness

Details

Operating Status Active
Company Type For Profit
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

Secret Whole Body Deodorant
A deodorant designed for odor protection on multiple body areas including underarms, chest, thighs, feet, and privates, formulated without aluminum.
Secret Outlast Antiperspirant and Deodorant
An antiperspirant and deodorant product formulated to provide sweat and odor protection for physically active women.

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Financials
Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Contacts 3
News

News and Press

News•May 6, 2026
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News•May 5, 2026
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News•Apr 9, 2026
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News•Feb 12, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

273,806
-34.02%
 in past month

IT Spend

$197.3KThis year, Secret is projected to spend $197.3K on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Reddit Logo
Reddit
81
Autonomous Planning Logo
Autonomous Planning
67

Active Website Tech Count

25Secret is actively using 25 technologies for its website, according to BuiltWith. These include DNSSEC, LetsEncrypt, and  nginx.
Sub-Organizations
Frequently Asked Questions

Where is Secret's headquarters? Secret is located in Grand Rapids, Minnesota, United States.Who are Secret's competitors? Alternatives and possible competitors to Secret may include Native, Old Spice, and  Lume Deodorant.
Who We Are
What We Do
Helpful Links
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