Company Performance Metrics
Seating Source designs and supplies seating products that are sold under the private labels of office furniture dealers. The company offers task chairs, desk and conference chairs, training and guest chairs, and stools marketed under model lines such as J210, J310, J320, J510, J540, J620, J640, J720, J740, J160, J560, J111, J290, and J590. Its
business model centers on providing dealers with chairs and related products that can be boxed with the dealer’s own logo and model numbers. Seating Source also provides customizable marketing materials, including templated product flyers and promotions that dealers can edit in Canva with their own branding, pricing, and contact information. The company focuses on working through a dealer network and invites new dealers to apply through its website.