portfolio. Standing at the crossroads of TV nation and startup nation, Screenz's mission is to restart the way traditional media creates and operates. In September 2013 Screenz launched the technology of "Rising Star" a Keshet format that was on Israel’s Channel 2. The show has been a huge hit on both first and second screen. This unique approach, backed by a specific know-how of TV and digital integration, and a live beta site on broadcaster platform, lets Screenz partners enjoy a wide range of products and platforms at relatively low risk and a high success probability.