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Going Logo
Going Growth Score
80
CB Rank
140706
Heat Score
70
Scott’s Cheap Flights is now Going. We find cheap international & domestic US flight deals daily, so you never overpay on flights again.
Acquired by
AOL Logo
AOL
Founded
obfuscation
PrivateSeries B Boulder, Colorado, United States51-100 www.going.com
Consumer Software
Travel
Overview

Going
Total Funding
obfuscation
Growth Score
80
Heat Score
70

Total Funding
obfuscation
obfuscation
Series B raised
obfuscation
Growth Score80
-8 pts
in past quarter
Heat Score 70
-15 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
See more interactive data and historical milestones on desktop for the best experience

About Going

CB Rank
140706
Scott’s Cheap Flights is now Going. We find cheap international & domestic US flight deals daily, so you never overpay on flights again.
Acquired by
AOL Logo
AOL
Founded
obfuscation
PrivateSeries B Boulder, Colorado, United States51-100 www.going.com
Consumer Software
Travel

Funding Rounds

Series B
OBF
in
obfuscation
Series A
OBF
in
obfuscation

Key People

  • Photo of Brian Kidwell
    Brian Kidwell: Co-Founder
    Past Role: Going (Formerly Scott's Cheap Flights), CEO and Co-founder
  • Photo of Addam Hardy
    Addam Hardy: VP, Engineering
    Past Role: DataRank, Lead Web Developer

Details

Legal Name Scott's Cheap Flights, Inc. DBA Going
Also Known As Scott's Cheap Flights
Operating Status Active
Company Type For Profit
Founders  Brian Kidwell, Rebecca Xiong, Roy Rodenstein, Scott Keyes
Contact Email support@going.com
Diversity Spotlight 
Women Founded
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Key Employee Changes

Products & Services

Flight Alerts Service
A service that tracks flight prices based on user trip details and sends alerts when prices change or drop significantly.
Going Mobile App
A mobile application that provides flight deal alerts, trip planning tools, and booking information for travelers.

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  • Preview private company insights and predictions
Financials

Company Funding

Total Funding Amount 
obfuscation
Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B

Funding Rounds

Total Funding Amount 
obfuscation
Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B
obfuscation
Series B - Going Logo
Series B - Going
2
obfuscation
General Catalyst, Highland Capital PartnersSeries B

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.
Investor Name  
Lead Investor  
Funding Round  
Partners  
General Catalyst Logo
General Catalyst
Yes
Series B - Going Logo
Series B - Going
—
General Catalyst Logo
General Catalyst
Yes
Series B - Going Logo
Series B - Going
—
General Catalyst Logo
General Catalyst
Yes
Series B - Going Logo
Series B - Going
—
General Catalyst Logo
General Catalyst
Yes
Series B - Going Logo
Series B - Going
—
General Catalyst Logo
General Catalyst
Yes
Series B - Going Logo
Series B - Going
—

M&A Details

Going was acquired by AOL on
obfuscation
.
Transaction Name 
Going acquired by AOL Logo
Going acquired by AOL
Acquired by 
AOL Logo
AOL
Announced Date 
obfuscation
Market Intelligence
People
View Profiles & Contacts
Headcount 51-100 Employee Profiles 4 Board Members and Advisors 3 Contacts 49

Employee Profiles

Board Members and Advisors

News

News and Press

News•Jun 9, 2026
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News•Apr 25, 2026
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News•Mar 20, 2026
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News•Mar 10, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

795,442
-21.47%
 in past month

IT Spend

$282.4KThis year, Going is projected to spend $282.4K on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Apple (AAPL) Logo
Apple (AAPL)
67

Active Website Tech Count

25Going is actively using 25 technologies for its website, according to BuiltWith. These include Google Font API, nginx, and  reCAPTCHA.
Sub-Organizations
Frequently Asked Questions

Where is Going's headquarters? Going is located in Boulder, Colorado, United States.Who invested in Going? Going has 2 investors including General Catalyst and  Highland Capital Partners.When was the last funding round for Going? Going closed its last funding round on
obfuscation
from a Series B round.Who are Going's competitors? Alternatives and possible competitors to Going may include Google, Hopper, and  KAYAK.How much funding has Going raised to date? Going has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
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