to the ever-evolving fashion forward women who choose innovative and quality dressing for themselves and their kids. In-sync with the latest international cuts and textures, the brand brings to the table some of the finest tailoring, trends and designs.

“We are thrilled to launch online shopping,” says Shefali Seth, Founder sbuys.in. "Our customers will now have twenty-four hour access to the latest fashion trends at affordable prices. We are launching the website with our first fall/ winter collection, which incorporates a range of beautiful textures and colors – georgette tops clashed with leather collar and plackets; laser cut blouses and smock tops, piped pants, denim shirts with embellishments and plaid shirts in different fits."

sbuys.in will also have a boutique section, an initiative taken by the brand that will showcase the collection by the designers who have graduated from Pearl Academy, one of the premier design institutes in India. Shefali Seth, Founder, "we wanted to make sbuys.in a vibrant place to shop offering a mix of high fashion based on our own collection and also showcase works of some very talented designers who have graduated from PA. We see great potential in this concept, as it offers a great opportunity for the designers to showcase their collection. We will focus on getting the best designers with the most compelling product on sbuys.in on an ongoing basis.”