Company Performance Metrics
Sawwad is an innovative fashion and technology company founded in Dubai by Salma Awwad. The company combines luxury fashion, 3D-printed accessories, interactive storytelling, gaming aesthetics, and immersive technologies such as artificial intelligence (AI) and augmented reality (AR). Sawwad is known for its “character-driven fashion” concept,
where collections are built around futuristic narratives, digital avatars, and Arabian sci-fi themes that celebrate Middle Eastern identity and culture. The brand focuses on creating unique fashion pieces including 3D-printed handbags, statement apparel, NFTs, and digital fashion experiences that bridge the physical and virtual worlds. By integrating storytelling with technology, Sawwad aims to redefine how younger audiences engage with fashion and digital culture.
