distribution in a very short period. Founded in Sydney, Australia in 2005 by our CEO Mr John-Michael Mancini, the company was the first manufacturer globally to supply silicone based personal lubricants to the mass population through supermarkets and pharmacies.

The highly experienced SASMAR team have extensive knowledge of the Oceanic and European consumer and retail market and have a track record of successful development, registration, commercialization and marketing of quality over the counter products in women’s health, fertility, family planning and disease prevention. In 2009 SASMAR became a major supplier of personal lubricants to governmental aid organizations in HIV/AIDS prevention and awareness programs in third world and developing countries and holds a number of long term supply agreements. Working very closely with the United Nations and other non-government organizations, our products assist in the efforts of population control and disease prevention.

In February 2009, following over two years of development with fertility experts in the USA, SASMAR released Conceive Plus - a major milestone in the history of the company. SASMAR is highly regarded for its patented fertility lubricant brand launched and quickly became the market leader in every country where it is actively sold. Conceive Plus is a scientifically formulated personal lubricant that is safe for use by couples who are trying to conceive, compatible with sperm survival and migration and safe for oocytes and embryo development. The Conceive Plus fertility lubricant product is readily available though hospitals, fertility clinics, supermarkets, pharmacies and online helping trying to conceive couples in more than sixty countries and maintains an excellent reputation for assisting millions of trying-to-conceive couples achieve their dream by easing their path to pregnancy.

The SASMAR group has experienced considerable growth since 2005, incorporating divisions in Sydney, London, Chicago and Hong Kong. In addition to this considerable growth internally, the group has also expanded to have a presence in more than sixty countries through a growing network of trusted distribution partners world wide.

In 2009 the company directors moved the global headquarters from Sydney, Australia to Belgium where we are now centerly located in Brussels, the heart of Europe and remain 100% privately owned.