LiftMatcher quiz is used to match clients with coaches based on their goals, industry, and specialty areas. Sandwina supports a range of client niches, including corporate professionals, executives, young professionals, mothers, women of color, entrepreneurs, nonprofit professionals, and small business owners. The platform also provides online courses covering skills in areas like marketing, design, and software to complement coaching engagements. Giftable sessions and free introductory consultations enable prospective clients to try coaching before committing to longer-term work.