technologies allows Sandbox to generate a high volume of Web site traffic, build loyal user communities and develop innovative Internet promotion platforms. Media Metrix ranked Sandbox as the fourth-most trafficked sports Web site in January 2001 in terms of unique visitors, and consistently ranks Sandbox in the top 20 among digital properties and Web sites in terms of duration or “stickiness,” which measures time spent per unique user per month. Sandbox maintains strategic relationships with CNNSI.com, Turner Sports Interactive and the XFL as well as licensing agreements with the NFLPA, NHLPA, NBA and MLBPA.