intelligence platform. Samba Videos includes an online media management dashboard, with access to every device. The dashboard feeds the user key analytics (e.g., the most popular content, viewer demographics) about their target audience when the content is viewed. The Samba Videos dashboard has customizable categories and the ability to publish and register videos on one user-friendly interface. The platform is integrated with an application program interface (API) that allows for the creation of any application software the user desires.