Though the services of booking daily grocery needs online and receiving timely delivery at the convenience of home or office are the basic foundations of Salt n Soap, Salt n Soap is more than just another online version of a hyper mart, supermarket or a local kirana store.

Salt n Soap intends to provide today’s busy urban consumers online tools for making their shopping experience social, enjoyable and rewarding. Salt n Soap enables this through the various social features of the website, engaging and interesting games and contests.

Salt n Soap comes up with, and, last but not the least, the goldmine of information and analytics that facilitate a smarter buying decision.

Being a BlueBeaks initiative, Salt n Soap believes and practices BlueBeaks' core philosophy - Innovate, Execute, Innovate. Salt n Soap is constantly innovating on the features to ensure a more enriching and meaningful experience for the users.