Company Performance Metrics
Gary Musso: Chief Science Officer
Having a vibrant, healthy smile continues to grow in importance throughout the world. SafeWhite is the world’s first company to successfully develop patented, cosmetic, consumer and professionally applied teeth coatings that make teeth appear white with instant results in under 5 minutes. Unlike a paint approach, HaloSmile actually binds to the
tooth enamel and persists for one day+ through eating, drinking and brushing. In addition to whitening with no peroxide, our consumer applied coatings mimic the body’s natural processes for protecting teeth to prevent staining and enamel erosion – both growing issues as people live longer lives. The global whitening market alone exceeds $10B and has had no true innovation in over 30 years. Due to issues with sensitivity, health concerns and restriction on peroxide use in the US, Europe, Asia and beyond, the global market opportunity is very large.
