Company Performance Metrics
- Esen Bulut: Co-Founder
- Mert Bulut: Co-founder
In the late fall of 2016, Ruul’s story began in Istanbul, founded by two siblings Esen and Mert Bulut. The company emerged from a straightforward but pressing problem. Mert, an independent, had grown frustrated with frequent payment issues. This frustration led to an idea, prompting him to bring his sister Esen, a finance director at a leading
holding company, on board.
By the end of 2017, Ruul was ready to tackle a critical issue: helping independents sell their services and get paid promptly by acting as a reseller. Coined as "Merchant of Record for Independents" by its founders, Ruul’s innovative approach redefined how independents monetize their time & skills globally. Operating in 190 countries and supporting 140 currencies, Ruul provides a Merchant of Record solution for independents, making it simple for them to sell both services and products.
By 2024, Ruul has become a trusted ally for over 100k independents. Guided by its vision of accelerating independence, Ruul continues to shape a fairer and more accessible independent economy for those carving their own path.
